What is a Fractional Chief Web Officer?
The role of a Fractional CWO
A chief web officer (CWO) leads a company’s digital presence, including any external or internal websites that a company relies on. A fractional chief web officer fills the same role but in a more condensed capacity.
The fractional part refers to the fact that someone in this position would be a contractor rather than a full time employee. A fractional chief web officer is not just an IT specialist, marketing manager, copy writer, or web admin. They touch on all these aspects in some regard. But their benefit lies in their ability to tie all of these existing team members together in a way that saves the business time and money.
Benefits of a Fractional Chief Web Officer
Cost
Hiring full-time specialists can be expensive. A fractional CWO provides their experiense for a fraction of the cost, either hourly or on retainer.
Flexibility and Scalability
A fractional CWO can adjust their services, hours, or availability according to your growth phase or seasonal needs.
Resources
A fractional chief web officer can identify the right resources, tools, and partners for you. Specialized expertise means that your CWO knows what to do and how to do it well.
Knowledge and Guidance
You don’t know what you don’t know. A fractional CWO can not only fulfill tasks that need doing, but guide you toward what projects are the best use of your time.
Objectivity
Since they are not employees who have spent years being influenced by your business’s status quo, a fractional CWO can provide an outside perspective and identify blind spots and areas for improvement.
Experience
A seasoned CWO has worked with many teams and knows the potential pain points between these important departments and how to resolve them. A CWO can bring peace and efficiency to your departments.
What to Expect from a Fractional CWO
Strategy
A fractional CWO can provide you with a strategy that merges both the tech and marketing sides of your business. They may also provide data and analytics to support continued growth.
Management
Instead of allowing multiple people from multiple departments to butt heads over your website, a fractional CWO can manage it all. This can eliminate conflict and streamline processes.
Implementation
Your fractional CWO will meet with all levels of your existing team to discuss priorities, culture, management styles, projects, future goals. Having everyone on board will ensure a successful launch.
What makes a great Fractional CWO?
Look for someone with the skills required to help you reach your goals.
A good fractional CWO has deep experience with various types of companies, especially ones in your industry or niche. They would specialize in not only strategy, but in implementation and data analysis to ensure that your strategies succeed.
An understanding of the marketing and development side of running an online business is key. Look for someone with leadership and team management skills, along with the ability to delegate and find the hidden strengths in your team.
Learn the 6 things you should know before hiring a chief web officer.
Do you need a Fractional CWO?
You’re a startup
When you need to stay lean and scale fast, a good fractional chief web officer is a great option.
You’re a small/medium business
You may not have enough work or budget for a full time CWO. Bringing in a fractional one can get you the results you need.
You need to connect your tech and marketing teams
A fractional chief web officer can be a fantastic solution to bind these two points of view.
Get started with a CWO
We’re here to lend a hand. We integrate top-tier fractional chief web officers into your business strategy without heavy HR burdens.