Breaking the SEO Code: The Workbook
The ultimate standalone tool for crafting your unique SEO strategy.
By Kristina Louise Treadwell
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Topics Covered in this WorkBook
Whether you’re an experienced SEO professional or just starting to explore the world of search engine optimization, this workbook guides you through building an SEO strategy step by step!
Identifying Core Concepts
Who are you and who are your customers? Your SEO strategy starts with answering these essential questions.
Doing Keyword Research
Use this workbook to ask yourself the right questions about what your strongest keywords are and what your audience is looking for.
Analyzing the Competition
Learn how to deep dive directly into your competitors’ SEO strategies to find new opportunities.
Conducting Audits
Learn how to audit your site for strengths, weaknesses, and areas of opportunity. Parameters focus on on-page and off-page SEO, technical SEO, accessibility, and user experience. Easily keep track of remediation tasks all in one place.
Building Your SEO Action Plan
Finish the Workbook by building your SEO Action Plan so you can give your team focused and clear direction for content, campaigns, and strategy over the next 12 months.
Workbook Sections
1. Brand information
2. SEO Audits
3. Keyword research
4. Competitor analysis
5. SEO Action Plan
Kristina Louise Treadwell
Author of Breaking the SEO code, Kristina has over 25 years of experience in the industry. She’s been learning about and optimizing sites for SEO – for herself and for countless happy clients – since 1995. Longer than the term SEO existed!
Kristina is the CEO of Web Pro Geeks LLC, leading a talented team that provides fractional Chief Web Officer services for organizations, keeping their websites happy and healthy.
With a Master’s Degree in Library and Information Science, Kristina’s expertise spans web development, including PHP, all things WordPress, usability, and, above all, web accessibility.
Listen to Kristina on the Underrepresented in Tech podcast.
Read “Why E.A.T. Matters when Optimizing Your Website with Google” by Kristina Louise Treadwell
Read to take your SEO strategy to the next level?
If you’re looking for an actionable resource to help you streamline and simplify your ranking goals – this is the SEO workbook for you.
While this workbook is a fantastic tool all on it’s own, it works best alongside our e-book: Breaking the SEO Code!